Running an Airtime Marketing Campaign

Mobile Airtime Campaigns are ideal when a business’ objective is to create awareness and drive product sales. In an Airtime campaign the brand incentivizes individuals to buy a product or service to participate in a campaign. Customers are rewarded with airtime when they follow the instructions given in the campaign. An example is to dial an USSD code and follow instructions.

Mobile airtime campaigns have proven to be successful especially when launching or relaunching new products. Such campaigns can be complimented with other below-the-line campaigns and strategies to provide great outcomes. Mobile airtime campaigns use USSD technology.

Benefits to brands:

  • Airtime campaigns help brands increase their sales revenue
  • It facilitates interactive campaigns
  • Caters for different competition types
  • Airtime is available across all mobile networks
  • All participants can be rewarded with every interaction automatically.