Although popular for personal use like texting with a friend or a family member, SMS can still be used for business purposes to connect with target customers. SMS marketing has been around for quite some time. With its popularity still immense and, in the mobile focused world we live in, its growing relevance cannot be ignored.
The recent rise in SMS use as a marketing medium has elevated it to be more than just a communication channel. SMS marketing has now become just as important as marketing on social media. Most benefits of SMS makes it a great choice for any kind of business looking to reach its customers and, with a proper SMS campaign, traction is likely to be achieved.
So if you are looking for ways to communicate with your customers and sustain in this competitive business world, then SMS messaging should be key to your marketing strategy. Listed below are a couple of benefit of SMS which are good reasons why using SMS in your marketing strategy can strengthen your business.
- Instant Delivery
There is no waiting time when it comes to sending SMS. Messages are usually delivered within seconds after hitting the send button. The average time of an SMS reaching a mobile phone in 10 seconds. This benefit of SMS is vital for businesses especially when they want to send out time sensitive information promptly.
All you need to do is come up with your message content and send it away to your customers. And, according to most data, most users check their messages almost immediately after being received. This is far more likely to happen with emails, so you can be certain your customers will see your important news as quickly as possible.
- High Open and Conversion Rates
One of the biggest benefits of SMS marketing is the fact that texts are opened up to 98% of the time when received by your customers. This gives SMS an open rate higher than all other advertising options.
It’s critical for brands to construct creative subject lines and a call to action that is concise and clear which will appeal the customers to open the message. As the SMS open rates increases, the conversion rate also increases.
- Mobile Friendly
Presenting your business as mobile-friendly is incredibly important these days. More and more people are using their mobile devices to do things like shopping and browsing. You don’t want to lose out on that kind of exposure.
SMS marketing is a big part of making your business mobile-friendly and can be a strong asset to your mobile marketing strategy. After all anyone with a phone can send and receive SMS messages and no internet connection is required to do either.
- Cost Effective
SMS marketing is generally much more affordable when you compare it to other marketing options, such as printing brochures, paying for a billboard space or buying a Facebook ad spot.
Because of this benefit of SMS, even small businesses like retailers, schools, restaurants, service providers can leverage on this to promote their products and services with exclusive offers, targeting the right customers, in a cost-effective manner.
- Strengthens Customer Relationship
Another benefit of SMS marketing is, it does not just give you the option of promoting your brand or business. It also gives you the option of engaging with your customers more. SMS by nature is a personal way of communicating with users and by messaging them on their phone, makes them feel like your business is more accessible.
Regularly send out SMS messages to your customers, like two to three times a week but do not send them all at once. This will prompt them to remember you, strengthen the relationship with target customers and keep your business at the forefront and the competitors at a distance.
- Flexible and Customization
Another benefit of SMS messaging can be very versatile such that you are able to mix and match message content to fit with different things to help promote your business. For example, you can announce a sale, give exclusive discount, reward loyal customers, promote a new product, share news alerts, send SMS reminders and more.
Depending on them message type you want to put out there, SMS can be a great tool to have for any business, both big and small.
- Increase Brand Awareness
If done effectively by following all the guidelines, SMS marketing can help boost your brand. And since so many people have mobile phones these days, you can widen your customer demographic by exposing your brand to them through SMS.
On the plus side, the more exposure your customers get, the more you become a part of their world. With that kind of hold comes more purchases of your product or services.
Bongo Live!‘s proprietary system allows businesses to reach new customers anywhere in Tanzania directly on their mobile phone. You can contact us to learn more about the SMS services we offer and the countries we currently cover. Also, you can try out our SMS APIs to integrate our platform with your solutions.